On Page SEO Tricks in 2019

On Page SEO Tricks in 2019

The first and foremost rule in search engine optimization is to offer value, but that is subject to feelings and emotions, hence – it’s always biased. In order to rank well within search engines – you have to provide clear signals that your pages are better than those of your competitors. There are a lot of strategies, tactics and best practices of how to achieve this, but the most important thing you can do is – optimize your content, make sure that everything you own and control is simply excellent. Also, remember that search engines will rank the most important of the most relevant pages. This means that, for a search query, they will first pick up a set of relevant pages and then display them in result pages according to their importance and notoriety.

Top 10 On-Page SEO Tricks Which Make Your Web Page SEO Friendly

  • keywords should be closer to the beginning
  • length between 40 and 50 characters
  • should be unique
  • should be compelling
  • use the brand name (at the end) only if it will increase the click-through rate)
  • avoid words without search potential
  • avoid keyword stuffing
  • avoid special characters (except for languages such as Russian, Arabic, Chinese etc.)
  • make the URL shareable (same content should load no matter who, where from or when loads it)

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re going over all things on-page SEO, and I’ve divided it into three different sections :

  • How are crawlers and Googlebot crawling through your site and your web pages?
  • What is the UX of your on-page content?
  • What is the value in the content of your on-page content?


Meta robots tag allows crawling :

Making sure your meta robots tag allows crawling is essential. If that’s blocking Googlebot from crawling, your page will never be in search. You want to make sure that’s all panned out.

 URL is included in sitemap :

Similarly you want to make sure that the URL is in your site map.

Schema markup :

You also want to add any schema markup, any relevant schema markup that you can. This is essentially spoon-feeding search engines what your page is about and what your content is about.

Robots.txt doesn’t disallow crawling :

You want to make sure that let’s say this page that you’re trying to get to rank in search engines, that you’re not disallowing this URL from your robots.txt.

Internal links pointing to your page with natural anchor text:

So let’s say I am trying to rank for chakra stones. Maybe I’m on a yoga website and I want to make sure that I have other internal pages linking to chakra stones with the anchor text “chakra crystals” or “chakra stones” and making sure that I’m showing Google that this is indeed an internally linked page and it’s important and we want to give it some weight.


You want to make sure that that is secure and that Google is taking that into consideration as well.

User experience

Responsive mobile design with same content and links :

Is it responsive for mobile? Super important with the mobile-first indexing.

Meets Web Content Accessibility Guidelines :

Does it meet Web Content Accessibility Guidelines? Definitely look into that and make sure you check all the boxes.

Clear CTA :

Is there one clear call to action? A lot of pages miss this. So, for this page, maybe I would have a big “Buy Chakra Crystals Here” button or link. That would be a clear CTA. It’s important to have.

Multimedia: Evaluate SERP and add desired media :

Are you providing other desired media types? Are there images and video and different forms of content on your page?

Integrate social sharing buttons :

It’s the easiest thing. Make sure that people can easily share your content.

Page speed: utilize CDNs, compress images, use reliable hosting :

Are you checking the page speed? Are you using CDNs? Are you compressing your images? You want to check all of that.

Integrate social sharing buttons :

It’s the easiest thing. Make sure that people can easily share your content.

Content and value

This is where it gets really fun and strategic too.

Unique, high-quality content :

Are you providing high-quality content? So if you go to Google and you search “chakra stones” and you take a look at all of those results, are you including all of that good content into your page? Then are you making it even better? Because that should be the goal.

Optimize for intent: Evaluate SERP and PPC, note which SERP features show up :

You want to also optimize for intent. So you want to evaluate that SERP. If that search result page is showing tons of images or maybe videos, you should be incorporating that into your page as well, because clearly that’s what people are looking for. You also want to evaluate the PPC. They have done so much testing on what converts and what doesn’t. So it’s silly not to take that into consideration when optimizing your page.

Title tags and meta descriptions :

What are those titles? What are those descriptions? What’s working? Title tags and meta description are still so important. This is the first impression to many of your visitors in Google. Are you enticing a click? Are you making that an enticing call to action to your site?

Header tags :

H1, H2, H3 and H4 header tags are still super important. You want to make sure that the title of your page is the H1 and so forth. But just to check on all of that would be good.

Optimize images, compress, title file names, add alt text etc. :

Images and Title File Name are the biggest source of bloat of on-page site speed. So you want to make sure that your images are compressed and optimized and keeping your page fast and easily accessible to your users.

Include commonly asked questions For SEO :

It’s such an easy thing to do, but it’s commonly overlooked. ‘Answer The Public’ does a great job of surfacing questions. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. I highly suggest you check that out and start to incorporate some of that.

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